You can hear them loud and clear: Spotify’s latest news includes a Samsung Smart TV app and a recent partnership with The X Factor. 

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Spotify is branching out – not that it hasn’t already spread to most phones, computers and gadgets across the globe. But Spotify will now be available on your Samsung smart TV (make: 2015 or 2016), and through connected blue ray players and home theater systems, promising both free and paid subscribers yet another platform to access their greatest hits. Pascal de Mul, Spotify’s global head of hardware partnerships explains the transition to TV: “The television is at the heart of most people’s home entertainment experience, so it is a natural fit to make our music service available on internet-connected Smart TVs.” The new and improved app for the latest Samsung TV models include on-demand playback for premium and free listeners, an improved browse section, and the ability to log in remotely using Spotify Connect.

Spotify has also recently launched a partnership with The X Factor, the British reality TV music competition that discovered one of the most famous boy bands since The Backstreet BoysOne Direction. Spotify is the official music partner for the show, and along with showcasing live performances in their official X Factor hub, they also offer exclusive recordings by contestants. Spotify is also integrated into the official X Factor app, where users can listen to 30-second previews of songs by contestants, and save them to their personal library.

Lastly, Spotify says it wants to invest in more “original content“. Stefan Blom, Spotify’s chief strategy officer and chief content officer, said the company wants to invest more in original videos and hold more marketing events with artists. The platform wants to continue bringing music to the masses, but they don’t necessarily believe in holding back singles or albums for the sake of exclusivity. Blom spoke at the Wall Street Journal’s Live 2016 technology conference: “We don’t believe that [exclusives are] good for the artist…I think you need to meet the fans wherever they are“. If Netflix is any indicator into their original series, we think Spotify might create some pretty sweet original content too.