In the past few day,s there has been lots of rumours about whether Lyft was looking for a buyer. It all started with Lyft hiring acquisition specialists Qatalyst Partners, it seemed that Lyft was preparing for acquisition.
Lyft may not be the highest valued unicorn, but it certainly knows how to put in the extra work to keep its user base happy. The ride-sharing darling, once again pleases its customers by delivering client tailored products and making things easier for its customers.
The past few months have hailed good news for Lyft investors all around. Not long ago, Lyft announced the exclusive launch of GM’s self-driving vehicles through its platform. Now, according to Recode: in a recent monthly letter the company sent to its investors, Lyft noted that it completed 13.9 million rides in the month of July.
Lyft has done a stellar job partnering with key players in the industry, launching new products and reaching to the luxury market. Now, its partnership with General Motors could be paying off in a big way.
According to an article by CBC, rental car company giant Hertz is launching a program that will help it make more money from older cars in its fleet.
Lyft, the ride-sharing company has been carrying a strong battle against its biggest competitor Uber for a while now. But recently, Lyft has managed to score key partnerships that will contribute to the company’s steady growth and establishment in the industry. Continue reading “Lyft: the story of strategic alliances”